1990 will be a year remembered for many things but notably the release of Madiba after 27 years in prison would be the highlight. Some other activities:
Adobe Photoshop made its first appearance
The World
Wide Web software is first tested by
Tim Berners-Lee at CERN.
Home Alone, Pretty Woman and Ghost
were released
Liverpool wins the league. Their
last until 2020
Oh yes Colin learned an important
lesson.
In 1990 LSM’s
were released for the first time. It was groundbreaking at the time designed
to do away with the race demographic. People were categorized by their living
standards based on 14 variables. The subject of this article is not LSM’s but
how LSM’s made me realize the importance of preparation and performance.
I was tasked
by my media director to present the concept of LSM and the findings to our
major FMCG client. It was new we were not familiar with it and neither were
clients. I presented it to the client and it was a disaster of note. To the point that
I thought I was going to be fired. I screwed up royally. No half measures here.
I left the office and sat in a coffee shop to ponder on what’s next. What to
do? I went back to the office and offered my resignation to my media director.
To which she responded (harshly by the way) who
do you think is going to fix your mess when you gone, certainly not me she
said. This was followed by more words in Afrikaans which I certainly cannot
repeat here. I fixed my presentation and re-presented it to the client and thankfully
it all went well.
So what was
the lesson? What went wrong?
To be honest
I was arrogant I thought I knew it all. I did not consult with others. I did
not know my subject matter. I was not prepared and as such, I did not perform. I
embarrassed myself, my media director and my company. A lesson I never forgot.
Plan, Prepare Perform
As the carpenter says, measure twice and cut once. The level of
preparation will determine the level of performance. – Unknown
This is a real story. No names were changed to protect the guilty.